Have you previously failed at video marketing? Are you unfamiliar with video marketing strategies? No matter what the case, the best way to be successful is by doing your research. Keep reading to find out some great advice that you will take you a long way when it comes to video marketing.
Ensure that your marketing videos are to the point and as brief as possible. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.
Video marketing is a great way to stay in touch with your audience. Request that clients ask you questions then respond in video form. You can even give away freebies to viewers who send in the best questions!
If you are going to use YouTube, make use of different editing features the site hosts. For example, it’s possible to add annotations onto your videos. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.
If your marketing video is more than 20 minutes in duration, you might run into problems. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
You need to get your viewers’ attention right away. The initial 15 seconds are the make or break period. This is the part of the video that should show a teaser or something unique that makes them want to continue on.
Are you ready to create a video now? If you’re feeling confident enough, you can start working with video marketing to reach out to many more people. Your potential is endless, so don’t be afraid to get started!