Video marketing is the future of marketing. As long as you have a camera, you can do it too. Most people have high-speed Internet connections, ensuring that viewers can check out your videos without delay. These tips will help you get started with video marketing.
If you’re creating a marketing video, make it concise and short. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. Long videos should be cut up into segments and posted every few days as a series.
Marketing through videos helps maintain contact with clients. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. You can even give away freebies to viewers who send in the best questions!
If you use YouTube, use its editing features. Once you upload a video, you will be able to add some captions and annotations. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
When shooting a video it is okay to keep things simple with your equipment. High production values do not mean getting good returns back on your investment. A lot of popular companies have used simple video to reap marketing gold.
You only have a short time to capture your audience’s attention in video marketing. The first 20 seconds are crucial. Teasers and other attention getters work great here.
Given your new knowledge of video marketing, hopefully you are ready to launch a campaign of your own. Always remember the lessons you have learned throughout this article, and apply what you have learned wherever and whenever applicable. This will always provide excellent results for those that are engaged, motivated, and have the ambition to move forward in their careers.