Are you implementing videos in your marketing mix? Ignoring this marketing alternative can be a huge mistake and cost you hundreds of possible exposures and customers. There aren’t that many people that read newspapers anymore. Most people look online for information these days. Keep reading if you’d like some advice on increasing your business’ profits via making online videos.
Make as many videos as you can. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.
Video marketing allows you to stay in better touch with your targeted customer base. You can ask that customers send in questions so you can create video responses. You can even reward people for asking good questions by offering them a free product or a discount.
Don’t expect people to devote a lot of time to watching your videos. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
Take screenshot of your site to include in the video you make. This lets your viewers see your site while they watch. Also use screenshots when creating how-to videos. Save screenshots from your computer, and use editing software to compile them into your video.
In conclusion, using videos for business promotion is crucial today. The old days of print ads are almost gone, the new era is in visual media. Instead, you have to figure out where your audience is hanging out, which is now on the Internet. You’ll bring in a lot more new customers by following these video marketing guidelines.